digital strategy

  Analytics is being redefined every day by businesses so it is hard to write something on present analytics trends…

  A. There is no “average” customer for the purpose of designing marketing promotions.  Don’t even think of using averages…

Web Analytics Strategy Today, your web site needs to be like any other business expense; accountable. It doesn’t matter if…

Times of rapid change- let us peep into what’s coming. Software is going to disrupt the traditional industries in the…

Artificial intelligence (AI) is no longer just for science fiction films. Today, intelligence exhibited by machines is a reality in…

Analytics is evolving at a rapid pace than ever and there are newer paths being developed and researched in recent times.…

Companies having strong Analytics teams are giving them huge competitive edge over by providing business insights into trends and customer…

A leader is someone who motivates a group of people to act towards achieving a common goal. Leadership is not…

Bridging gap between Data science and Marketing/Sales In today’s times bridging gap between data science and sales & Mktg teams…

  Segmentation gives marketers the advantage of identifying niche populations to effectively sell a product, idea or message. It is…